Connecting brands with South Asian communities across UK, USA and Canada.
Through influencer marketing campaigns in Urdu, Hindi, Punjabi, and English, we deliver culturally relevant influencer campaigns that drive real engagement, conversions, and community connection across South Asian diasporas.
Our Services
1. Influencer Marketing
2. Campaign Strategy
3. Multilingual Content Creation
We manage end-to-end influencer campaigns - from identifying the right talent to briefing, content approvals, and reporting.
Our influencers speak Urdu, Hindi, Punjabi, Tamil, and English, making your brand relatable and local across global diaspora markets.
🔹 Includes:
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Influencer sourcing & vetting
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Multilingual briefing & coordination
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Content approvals & quality control
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Performance tracking & reporting
Whether you’re launching in a new market or promoting a specific offer, we help you craft culturally relevant campaign strategies that resonate with South Asian communities.
🔹 Includes:
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Cultural insight & audience segmentation
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Messaging strategy & call-to-action design
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Platform recommendations (TikTok, Instagram, YouTube)
We help influencers create content that speaks the language of their audience — both literally and emotionally. Whether you need Urdu TikToks or bilingual Instagram Reels, we’ve got it covered.
🔹 Includes:
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Script guidance in multiple languages
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Translations & cultural nuance checks
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Cultural copywriting.
4. Paid Amplification
5. Offline & Hybrid Services
6. Campaigns for Government, Health, Music & Film
Want more visibility? We can boost your social media content via paid ads to ensure it reaches your ideal audience.
🔹 Includes:
Meta (Instagram/Facebook) ads
YouTube ads
Geo-targeting South Asian diasporas
We can organise and cover offline events.
🔹 Includes:
Influencer invites & coverage
Cultural and religious festivals PR (Eid, Chand Raat, Vaisakhi, Diwali and Ramadan)
We are equipped to help government bodies, health organisations, and entertainment brands to deliver culturally fluent campaigns that engage South Asian communities across the UK, USA, and Canada. From health awareness and civic participation to music launches and film promotions, we use trusted influencers, multilingual content, and community-led storytelling to ensure your message reaches the right audience — in the right way.
Who We Are
Your Multicultural Marketing Partner Across the UK, USA & Canada.
SM Connect was founded to help brands and organisations truly connect with South Asian communities — not just reach them. We bring culture, language, and lived experience to every campaign we run.
From influencer marketing during Ramadan and Eid to product launches tailored for British Asian, British Muslim, and British Sikh audiences — we understand that culture isn’t just a checkbox; it’s a connection.
We bring deep cultural insight, multilingual fluency, and platform expertise to every campaign — whether you're trying to reach British Pakistani mums during Ramadan, Gen Z British Indians celebrating Diwali, or Punjabi-speaking audiences for a Vaisakhi event.
Our Clients
Join the esteemed brands that have leveraged our multilingual influencer network to reach diverse audiences globally.
